Answered By: AAA AAA
Last Updated: Dec 21, 2018     Views: 19

According to the Hutchinson Encyclopedia, qualitative research is defined as:

Research that relies on opinions and beliefs rather than statistical data. Qualitative research usually involves interviews with small sample groups from target markets. These are often conducted by a sociologist or psychologist who endeavours to ascertain the motivation for decisions made by individuals within the group.


qualitative research
. (2013). In The Hutchinson Encyclopedia.

 

If you have questions related to a qualitative research project, please ask one of our librarians for help.

Related Topics

Contact Us

TXT your question to 304-220-0919

Downtown Library: (304) 293-3640

Evansdale Library: (304) 293-4695

Health Sciences Library: (304) 293-6810

Or make an appointment for an individual consultation.