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What is quantitative research?

Last Updated: May 19, 2015  |  28 Views

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According to the Hutchinson Encyclopedia, quantitative research is defined as:

Research that gives rise to statistically valid data. Quantitative market research uses sufficiently large samples to give statistically meaningful results. Typically it will involve the use of a questionnaire that asks closed questions. Quantitative research questionnaires are often based on information derived from previously conducted qualitative research.

quantitative research. (2013). In The Hutchinson Encyclopedia.


If you have questions related to a qualitative research project, please ask one of our librarians for help.

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