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What is qualitative research?

Last Updated: May 19, 2015  |  10 Views

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According to the Hutchinson Encyclopedia, qualitative research is defined as:

Research that relies on opinions and beliefs rather than statistical data. Qualitative research usually involves interviews with small sample groups from target markets. These are often conducted by a sociologist or psychologist who endeavours to ascertain the motivation for decisions made by individuals within the group.


qualitative research
. (2013). In The Hutchinson Encyclopedia.

 

If you have questions related to a qualitative research project, please ask one of our librarians for help.

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